Sanborns wins criticism for soup with “staples” and that’s how the brand responds

  • The Internet user has shared the image where possible see brand soup and a foreign object.

  • The user’s complaint was made in a sarcastic way in which he explained that this is the “secret ingredient” of the product.

  • The company’s response has led other Internet users to tease him for not providing the help and seriousness that the complaint deserves.

Social media complaints have become the best way for consumers to display a brand. Such is the case with a Sanborns consumer who exposed the company after eating vegetable soup at her restaurant and realizing the food had copper staples.

According to data from Statista, in 2019 and 2020, the average daily use of social networks by internet users was overall 145 minutes per day, compared to 142 minutes in 2018.

Likewise, this new report from the company revealed that there are currently 4.62 billion network users worldwide. which represents year-over-year growth of more than 10 percent over last year.

Given this number of users of social networks, consumer complaints continue to be the daily bread of these platforms, where complaints for having received unhealthy food products or with foreign objects that can analyze people’s health.

Sanborns wins criticism in nets for soup with “staples”

A consumer identified on Twitter as @EnaBriar shared her experience eating vegetable soup in Sanborns and realized it contained copper staples.

The internet user has revealed on his digital wrist the image where you can see the brand’s soup and the strange object he took in his food.

Furthermore, the consumer has insured this what happened to him at the Sanborn of Perisur.

The user’s complaint was made in a sarcastic way in which he explained that this is the company’s “secret ingredient” to flavor the soup, receive an inappropriate response from the Sanborns community manager.

«We appreciate your preference, Ena. Enjoy your meal! 🙂 ”, reads the comment on the Sanborns Twitter account.

The company’s response caused other internet users to make fun of themselves for not giving them the help and seriousness that the complaint deserved, since that foreign body could have injured the health of that consumer.

Currently, it is common to see complaints showing the poor quality of products they buy from an “unhealthy” brand, product or store, so users feel safe to mention brands or, many times, brands in these complaints on Twitter. entities such as the Federal Commission for Health Risk Protection (Cofepris) and the Federal Consumer Protection Agency (Profeco).

But remember that in Mexico the body in charge of investigating this type of health complaint is Cofepris. “A health complaint allows us to highlight facts, acts or omissions that represent a risk or cause damage to health and provide data that allow us to identify and identify the causes of the risk,” reads a text on its website.

It is not the first complaint of this type on Twitter as there are several reviewed as an example of a consumer exposing Oxxo for an unhealthy coffee; “they didn’t charge me for the roach egg”.

While another Starbucks consumer reported on her Twitter account that she had bought a frappuccino in one of her canteens in Mexico and while she was consuming it she realized that she had “glasses”.

This only reflects the consumer’s opinion and the conversation it generates in the digital impulse, Therefore, Merca 2.0 requested the location of the brand to tell both versions of the story.; however, it has not been received so far. The note will be updated in case of a reply.

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